Since 1917 Thruway Fasteners had been a well know OEM fastener
distributor to many domestic and international companies. Over the
years as their business grew they became much more than a fastener
supply company. Their extensive product line now reaches well beyond
that of just nuts and bolts and screws. For so many though they were
known as “Thruway...the fastener guys”. In order to change this mind set
they decided to do a re-branding. They wanted to maintain the tradition
of Thruway Fasteners but communicate a much broader image.
The name of the company was changed to just Thruway dropping the
word Fasteners. Many of their current customers know them simply as
“Thruway” so this made sense. The Design Department was hired to
help the Thruway team create a completely new brand and help them
transition into this new era.
Years in Business
CORPORATE IDENTITY & BRANDING
New name. New Logo. The first step of re-branding the old Thruway Fasteners to simply
Thruway was the design of a new logo. Other branding items followed after the final logo
Creating a new brand and message required a complete overhaul of the
web site. The company focus was no longer on available parts and
finishes but on industries served, products and services. A new
Wordpress site was developed to take full advantage of responsive web
design so that the site is user friendly on desktops, tablets and mobile
Sales sheets and collateral material are still part of Thruways overall marketing plan. The new image for Thruway was given a contemporary look and feel that is consistent throughout the brand and will help them compete on a global scale.
Since 1997 the Design Department has been
offering creative solutions, quick turn around &
cost effective pricing to customers both large
and small. When it comes right down to it, you
have a product or service that you want others
to know about. We want to help you promote
those products and services. It’s that simple.