Way back in 1998 the then Leisure Living Pool company approached the fledgling Design Department with the task of redesigning their pool supplies catalog. Every year since that time the Design Department has produced the full color Spring and Fall catalogs. Now called PoolSupplies.com, our two companies have helped each other grow exponentially. The once 56 page catalog is now 84 pages and mailed to almost 1 million homes. PoolSupplies.com has grown to become one of the largest pool supply companies in North America and we’d like to think we were a small part of their success.
In 2010 the long standing Leisure Living brand took on a corporate change. In order to gain more traction from their web pressence Leisure Living was changed to PoolSupplies.com. A fresh corporate brand was created by the Design Department and is now utilized on all marketing material. That includes the web site, the catalogs and the package design shown below.
Throughout the years PoolSupplies.com has created brands for several different product lines. We were able to assist in the development of the package design and any style guides that were required.
Because of the strong relationship between the PoolSupplies.com marketing team and the Design Department we’ve been able to successfully develop and execute several new brands and logos for the many branches of the PoolSupplies.com tree.