Guardian Drug produces a wide array of over the counter pharmaceutical products for retailers such as Rite-Aid, Costco, Walgreens and many more. They are a good example of a company that maintains an in-house art department but from time to time requires some outside help when they are bogged down.
Not only does Guardian manufacture for their customers but they also support their own line of OTC products. In the past they did not have a standard brand identity that was used for all their sku’s and needed to change this. The challenge was to create a new design that would give them engaging shelf presence but would also work on a wide variety of cartons and labels. We were able to create a product line that fit their needs.
Some of Guardians customers require product photography so that they can be used in varied marketing materials such as weekly flyer's and store publications. We were able to assist in all the photo production and file execution.
We have also stepped in on the advertising side. Helping Guardian with print material such as sales sheets and trade ads. We assisted in concept, layout, copy writing and photo manipulation.