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Automatic Trap Company
Case Study

THE CHALLENGE

Recently one of our clients became the sole North American Distributor of a new product that eliminates rodents and pests. There were a wide range of challenges that we faced. We had to create a high end brand that educates the consumer on how the product works and communicate the advantages of the product versus its cost. We also had the challenge of creating multiple packages, literature and a trade show booth that had to be ready for a large trade show. Also, keeping in mind that the brand had to meet the expectaions of the parent company in New Zealand.

THE SOLUTION

Extensive research was done on the retail level and online to gain a better understanding of the category. By having comprehensive communication with our customer and vendors our team was able to create a cohesive brand across all platforms that is very unique for the pest control category.
  • 0
    Months Unattended
    Pest Control
  • 0
    Kills Per
    CO2 Canister
  • 0
    Non-Toxic
    & Humane

Package Design

They DID build a better mousetrap! However, it does come at a cost so educating the consumer was extremely important. Many variables had to be considered when developing the packaging. Custom die lines, materials, shipping safety, displays, and many of the logistical challenges that go along with such an undertaking. We developed a family of packaging that when presented on the store shelf is engaging and compelling to both the consumer and the store buyer. It w as also designed in such a w ay that w ould be extremely efficient with the warehouse team that would eventually bundle and ship the orders.

GOODNATURE - CO2 & LURE POUCH DISPLAYS Automatic Trap GOODNATURE - CO2 & LURE POUCH DISPLAYS

GOODNATURE - RAT & MOUSE LURE BOTTLE AND PUMP DISPLAYS Automatic Trap GOODNATURE - GOODNATURE - RAT & MOUSE LURE BOTTLE AND PUMP DISPLAYS

Print Material

With interest generated from various channels there was a need to develop sales sheets and price guides that could be used as hand outs at trade shows and as downloadable pdf's. We also established stationary and instructional material.

Trade Show Presentation

The first trade show attended by ATC was for one of the largest hardware retailers in North America. Since they were launching a brand new product the goal of the booth and graphics was to generate traffic, educate and act as a display for product mock ups. This was achieved by creating a bold design, using a monitor with a looping video, a backlit counter, mock ups on shelving, a podium and a double sided banner stand. The result was an extremely successful trade show.

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