Automatic Trap Company
THE CHALLENGERecently one of our clients became the sole North American Distributor
of a new product that eliminates rodents and pests. There were a wide
range of challenges that we faced. We had to create a high end brand
that educates the consumer on how the product works and communicate
the advantages of the product versus its cost. We also had the challenge
of creating multiple packages, literature and a trade show booth that had
to be ready for a large trade show. Also, keeping in mind that the brand
had to meet the expectaions of the parent company in New Zealand.
THE SOLUTIONExtensive research was done on the retail level and online to gain a
better understanding of the category. By having comprehensive
communication with our customer and vendors our team was able to
create a cohesive brand across all platforms that is very unique for the
pest control category.
Brand IdentityWhen developing the brand identity we needed to consider the symbiotic
relationship between the parent company and the new North American
distributor. The customer wanted to keep it very simple and clean since
they were introducing a new product line that will sell at the retail level
They DID build a better mousetrap! However, it does come at a cost so educating the consumer
was extremely important. Many variables had to be considered when developing the
packaging. Custom die lines, materials, shipping safety, displays, and many of the logistical
challenges that go along with such an undertaking. We developed a family of packaging that
when presented on the store shelf is engaging and compelling to both the consumer and the
store buyer. It w as also designed in such a w ay that w ould be extremely efficient with the
warehouse team that would eventually bundle and ship the orders.
GOODNATURE - CO2 & LURE POUCH DISPLAYS
GOODNATURE - RAT & MOUSE LURE BOTTLE AND PUMP DISPLAYS
Print MaterialWith interest generated from various channels there was a need to
develop sales sheets and price guides that could be used as hand outs at
trade shows and as downloadable pdf's. We also established stationary
and instructional material.
Trade Show PresentationThe first trade show attended by ATC was for one of the largest hardware retailers in North America. Since
they were launching a brand new product the goal of the booth and graphics was to generate traffic,
educate and act as a display for product mock ups. This was achieved by creating a bold design, using a
monitor with a looping video, a backlit counter, mock ups on shelving, a podium and a double sided
banner stand. The result was an extremely successful trade show.