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Thruway Inc.
Case Study

THE CHALLENGE

Since 1917 Thruway Fasteners had been a well know OEM fastener distributor to many domestic and international companies. Over the years as their business grew they became much more than a fastener supply company. Their extensive product line now reaches well beyond that of just nuts and bolts and screws. For so many though they were known as “Thruway...the fastener guys”. In order to change this mind set they decided to do a re-branding. They wanted to maintain the tradition of Thruway Fasteners but communicate a much broader image.

THE SOLUTION

The name of the company was changed to just Thruway dropping the word Fasteners. Many of their current customers know them simply as “Thruway” so this made sense. The Design Department was hired to help the Thruway team create a completely new brand and help them transition into this new era.
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CORPORATE IDENTITY
& BRANDING

New name. New Logo. The first step of re-branding the old Thruway Fasteners to simply Thruway was the design of a new logo. Other branding items followed after the final logo was developed.
Thruway Web Development

Web Development

Creating a new brand and message required a complete overhaul of the web site. The company focus was no longer on available parts and finishes but on industries served, products and services. A new Wordpress site was developed to take full advantage of responsive web design so that the site is user friendly on desktops, tablets and mobile devices.
View Website

PRINT & PROMOTIONAL MATERIAL

Sales sheets and collateral material are still part of Thruways overall marketing plan. The new image for Thruway was given a contemporary look and feel that is consistent throughout the brand and will help them compete on a global scale.

THRUWAY – STATIONARY PACKAGE
Thruway Stationery

THRUWAY – POLO SHIRTS
Thruway Polo Shirts

THRUWAY – T-SHIRTS
Thruway T-Shirts

THRUWAY – HATS
Thruway Hats

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2495 MAIN STREET, SUITE 410
BUFFALO, NY 14214
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