A LONG TIME AGO IN A GALAXY
FAR, FAR AWAY...
Well not really, but about 5 years ago in Buffalo, NY our long time friends at PoolSupplies.com expanded their corporate family by purchasing Scientifics Direct (formerly Edmunds Scientific). Scientifics Direct has become THE source for unusual science activities, toys, gifts, and demonstrations sold through their web site and catalog. Since the Design Department has been creating the catalogs for PoolSupplies.com since 1997 it was a natural fit for us to step in and start working with the Scientifics team on their catalog, packaging and branding.
CORPORATE IDENTITYThe Design Department helped develop the latest corporate brand that now represents Scientifics Direct and is a key element in all of their branding and marketing. As the icon was being developed it was key to keep in mind that the elements will be used as not only the corporate brand but also as a product brand. See below.
LOGO & BRAND DEVELOPMENTAs new products emerge under the Scientific umbrella the product identity now takes on the look and feel of the corporate brand creating a cohesive family tie in.
PRINT MATERIALThe SD audience may use the web site as its main purchasing agent but they still expect to receive the full color, playful and intriguing catalog that has been a staple with families for several generations. It’s a great way for parents to share their interest in science with their children. We take great pride in designing the SD catalogs and mailers knowing we are a
part of that unique tradition.
PACKAGE DESIGNScientifics Direct now offers exclusive product lines that fall under the corporate umbrella. We were excited to have the opportunity to help the SD team develop unique and contemporary packaging.
CUSTOMSometimes a picture ISN’T worth 1000 words...and you need an illustration! We can totally go old school and create a compelling illustration or 3D image of your product.