Case Study: Buffalo Harbor Cruises
Buffalo Harbor Cruises is a tour boat company located in Buffalo, NY, who caters to local customers and tourists. They have several challenges when trying to attract potential customers. There is competition from other local boat companies, they have a relatively short season and being located in the Niagara Region they have to compete with a wide variety of tourist attractions.
Years of changes and updates to their marketing material had watered down their brand and created a lot of inconsistencies throughout their identity.
Through extensive meetings with the client a plan was realized that would introduce new elements of the brand over time. A complete overhaul of all branding and marketing material was put fourth that built consistency throughout the brand with a much more contemporary feel. It also proved to be a cost effective strategy for the client.
Elements of the rebranding:
- Logo Design
- Rack Brochures
- Web Site
- Corporate Literature
- Scholastic Literature